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Monthly Archives: February 2011

DMMA appoints a new measurement vendor

Effective Measure, a leading global online audience measurement company has been appointed by the Digital Media and Marketing Association (DMMA) after a rigorous and well-governed tender process. The DMMA has long promoted accurate, efficient and cost effective digital publishing measurement as being vital for growth in the local digital sector. The tender process allowed the Read more…

Measurement announcement re new measurement service

Dear Member, I am excited to reveal our new audience measurement service to you after a year-long tender review. Congratulations to Effective Measure, who will replace Nielsen as our audience measurement technology partner. The attached documentation will reveal the processes we followed, motives for the change and what you now need to do to get Read more…

New Executive Committee for the Digital Media and Marketing Association

Members of the Digital Media and Marketing Association (DMMA) voted for their new executive committee last week. The nine member executive committee (Exco) will be chaired by Nikki Cockcroft (Primedia Online and Prezence Digital) who previously held the position of Deputy Chair. Karen Dempers (24.com) was voted in as the new Deputy Chair as well Read more…

Creamer Media launches new information-rich website

Publishing group Creamer Media has this month (February 2011) launched a new website (located at www.creamermedia.co.za), which offers users a wealth of information on the group’s various publications, as well as paving the way for e-commerce.  Creamer Media CEO Kenneth Creamer explains that although the group had an existing corporate website, it was decided that Read more…