Archives

Monthly Archives: June 2011

The future of digital marketing lies in cross platform strategies

Neo@Ogilvy, Ogilvy Cape Town’s digital media agency, recently hosted a global summit to discuss the future of digital media as well as to share insights and best practices amongst the Neo@Ogilvy group. Attended by nine managing directors from across Neo’s 39 offices worldwide, the discussion was lead by global CEO, Nasreen Madhany and hosted by Read more…

Why do DMMA members have to submit ad revenue figures to Nielsen SA Adex

Answer: the adex reports show the percentage of online spent compared to other media types including tv, radio, print, outdoor cinema.  The more members and non-members submitting rate card based ad revenue figures the higher the percentage of online spend will be.  A small number of DMMA members are currently submitting their figures which makes Read more…

What are member fees?

The standard membership fee is R12 000. There is a start-up fee of R2 500 for small agencies with less than 5 staff or publishers with less than 15 000 UBs

Why did the association change it’s name to the DMMA?

Answer: To ensure it remains relevant to the SA Digital Industry, the Association has continually evolved in line with both global and local industry trends. This evolution has previously included broadening the association’s scope and member base and has now culminated in a new name (Digital Media & Marketing Association) which is more representative of Read more…

What are the standard banner formats used by online publishers in SA?

Answer: The most popular standard banner sizes offered by local publishers are: (Measured in pixels (px)): Button – 120x60px Banner – 468x60px Double Banner – 468x120px Medium Rectangle – 300×250 px Skyscraper – 120×600 or 160x600px Half-page skyscraper – 300x600px Leaderboard – 728×90 px Sizes offered vary by publisher. In addition, each publisher has their Read more…

What is Crowdsourcing?

Answer: Crowdsourcing is a term that is used to define a method or process whereby a creative solution for a problem is sourced from an undefined crowd rather than a single contractor. Banish the mindset that “Creative” MUST equate to “art” or “design” – in the face of realization that all industries are constantly faced Read more…

Why should SA brands be advertising online?

Answer: The proliferation of the web (desktop and mobile) allows astute marketers and advertisers to tap into a medium which offers creative, engaging and effective advertising solutions. Online and more recently, mobile advertising are some of the most powerful and interactive advertising mediums available today.