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Monthly Archives: August 2011

New edition of the Quirk digital marketing textbook goes to print

After months of research, writing and editing, Quirk Education is proud to announce that the long-awaited fourth edition of its acclaimed textbook, eMarketing: the essential guide to digital marketing has gone to print. In this new version, distance-learning provider Quirk Education incorporated global feedback from scores of students, educators and marketing gurus to ensure that Read more…

What are the definitions for EM metrics?

Worksheet Name Description Websites  -  SA Domestic Ranking data summarised by website with traffic originating only from South Africa Publisher  -  SA Domestic Ranking data summarised by DMMA publisher with traffic originating only from South Africa Websites  -  WorldWide Ranking data summarised by website with traffic originating from any country Publisher  -  WorldWide Ranking data Read more…

Technology should be used for social transformation

I have always been of the opinion that nothing should be invented just for the sake of its novelty value, except art. In the case of technology I have always been of the assertion that you should be able to monetise whatever technology or platform you invent. It just makes business sense considering how much Read more…

DMMA launches SA’s first online audience measurement panel

The Digital Media and Marketing Association (DMMA) is launching South Africa’s first online audience measurement panel.  Implemented by Effective Measure, the DMMA’s measurement supplier, the panel will be a recruited sample of South Africans whose web browsing activities will be monitored and measured using software downloaded and installed on their computers.  This data, when combined Read more…

Lighthouse Digital adds sparkle to Appletiser

Lighthouse Digital’s refreshing approach to digital media has won them the Appletiser account. Aaron van Schaik, Managing Director of Lighthouse Digital comments, “This is a very exciting acquisition for us. We’ve developed a 360 degree digital media approach to engage with all digital media platforms and boost Appletiser’s online digital media presence. This will not Read more…

Men’s lifestyle channel offers international perspective

Howzit MSN has announced the launch of a men’s lifestyle channel, run in partnership with international men’s magazine Shave, to provide the modern, urban male with fashion, relationship and economic advice as well as entertainment and fitness news.The channel is the first in a tri-pronged lifestyle offering that will eventually also feature women’s and parenting Read more…

DMMA’s online presence used as a platform to showcase new digital talent

Digital agencies given kudos by the DMMA    The Digital Media and Marketing Association (DMMA) have opened the door for young digital agencies/ students to submit ideas to enhance the DMMA’s online presence. The plan is for the DMMA to select one submission annually and work with the winning agency to implement it. The agency Read more…

Effective Measure Data for July 2011

SA Unique Browsers 9,602,114      SA Page Views 438,076,512   Mobile Unique Browsers 1,606,367     Mobile Page Views 26,634,208   The above figures are for traffic across DMMA member sites.

Award-winning digital advertising format launched in South Africa

The SpaceStation, SA’s leading digital media sales company, has just announced the launch of a premium international digital advertising format. A first for South Africa, the Portrait Ad is a large format, fully interactive, highly customisable advert that offers massive brand engagement and an enhanced user experience. Gustav Goosen, Sales and Operations Director at The Read more…

Why did we have a race question in our EM demographic survey and why was it removed?

Answer: The DMMA made the call to directly query race in the Effective Measure demographic surveys that run across member sites. We completely understood the sensitivities around this issue but without race, our online audience data was not comparable with the information media strategists, planners and advertisers have on traditional media channels. We agreed to Read more…

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