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Monthly Archives: January 2012

New Executive Committee for the Digital Media and Marketing Association

Members of the Digital Media and Marketing Association (DMMA) voted for their new executive committee at the AGM held on the 19th of January 2012. The eight member executive committee (Exco) will once again be chaired by Nikki Cockcroft (Woolworths Online) who also holds the position of the Head of Bookmarks, the DMMA’s digital industry Read more…

Major new online player set to enter SA market

The eNews channel, which is part of the multi-billion rand terrestrial broadcasting company Sabido, is cooking up plans to roll out a brand new online strategy. The organisation is one of the biggest players in the African broadcast space, with a presence on South Africa’s fifth terrestrial channel and its own dedicated 24-hour satellite news Read more…

365 Digital strikes key partnership with IOL

365 Digital has announced a partnership with Independent Online (www.iol.co.za) to represent their digital properties, in the market place from January 1st 2012. In December 2011 IOL appointed 365 Digital as their exclusive digital sales house, to represent all their digital properties, including the portal www.iol.co.za, all IOL’s mobile properties, as well as the newspaper Read more…

[2012 trends] Strong and continued growth for social media

With 2011 in the rearview mirror, we expect a strong and continued growth on various social media platforms in 2012. The increased online penetration and a strong drive from mobile operators to connect more people to the internet through smartphones or dongles will undoubtedly lead to more people joining social networks. The year in review Read more…

Effective measure data for December

SA Unique Browsers 12,900,018     SA Page Views 424,446,547 Mobile Unique Browsers 1,573,939 Mobile Page Views 40,315,588 The above figures are for traffic across DMMA member sites for December 2011.

SuperBru launches Selfserve, an innovative advertising tool

 SportEngage, the owners and operators of SuperBru, have developed a new tool called Selfserve, allowing marketers to create and manage their own display advertising campaign on SuperBru. Selfserve is designed to be intuitive enough for anyone to create a campaign using banners or text ads, and by automating much of the campaign setup process, the Read more…

New juncture for Avusa Media LIVE

 (AML) has recently multiplied the size of its network by combining online sales for the Interactive Junction portfolio with its own media titles. Popular portals CareerJunction, PropertyJunction, AutoJunction and Junction now form part of the AML bouquet of news and entertainment websites, which include TimesLIVE, SowetanLIVE, SportLIVE and Sunday World.”The move is a strategic one for Read more…

Shop at Woolies through Facebook

Woolworths has launched what is describes as a world class e-commerce experience within the Facebook environment, with its F-commerce application, which allows customers to shop for women’s, men’s and kids’ clothing, on Facebook. With the ability to “like” and “share” products, shoppers can harness the power of the social web to communicate their favourites with Read more…

Car Magazine app now available on Samsung SA Apps store

Local Android app for Car Magazine exclusive to Samsung Android mobile device users, is available for free download from the Samsung SA Apps store for the next three months.“Having identified South African car lovers as a local and unique consumer segment, the company in conjunction with the publishers have developed this application. The app allows Read more…

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