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Monthly Archives: April 2012

HOMEMAKERS publications get a new online look and feel

The Online Division of HOMEMAKERS Media Holdings is proud and excited to announce that their publications are now viewable and clickable in a much more user-friendly format than before. HOMEMAKERSfair and HOMEMAKERStalk have been at the forefront of free-distribution direct response magazines since the mid-80′s. Each month the publications will be available on the HOMEMAKERS Read more…

Effective Measure Data for March

SA Unique Browsers 15,629,852 SA Page Views 485,781,450 Mobile Unique Browsers 1,774,915 Mobile Page Views 48,262,276 The above figures are for traffic across DMMA member sites for March 2012.

SA’s online shopping on the rise

Online shopping in South Africa is on the rise, with the majority of active internet users saying they do so, according to a survey released on Wednesday, 18 April 2012. “Among those shopping online, a majority 89% of respondents are satisfied with their overall online shopping experience, with 73% likely to make a purchase in Read more…

RFP DMMA State of Digital Nation Research 2012

INVITATION TO PARTICIPATE RESEARCH: “The State of South Africa’s Digital Nation” The DMMA will commission research into “The State of South Africa’s Digital Nation : 2012″, focusing on digital audiences and would like to invite research service providers to indicate their interest to participate and fulfil on the required research. The research objectives and scope Read more…

Figuring it out – Zweli Mokgata FM, Adfocus

Find original article on Adfocus here Digital marketing’s share of SA’s total advertising bill could be more than five times higher than previously estimated, says a new study. The Digital Media & Marketing Association (DMMA) reckons that the digital marketing industry contributes up to 11% of advertising spending (adspend). ACNielsen’s Adex expenditure measurement tool recently Read more…

DMMA discusses its 2012 focus at April member event

Pictures by Robbie Tshabalala from FM. (Homepage picture: Anastacia Martin – DMMA Head of Education & Transformation.) On Thursday, 12 April, the Digital Media and Marketing Association (DMMA) held its April member event at the Fire and Ice Protea Hotel. Student guests were also in attendance, as well as Leigh Andrews, who provides feedback.  Read Read more…

BBC.com revamps sports pages

If you want to know where South African eyeballs are at in 2012, the chances are pretty high they will be focused on the sports field – or at least on the screen boasting the best sporting action. With the Olympics and the UEFA European Football Championship on the horizon, not to mention the inbound Read more…

To pay or not to pay, that is the question – TMO

Published in TheMediaMagazine and on TMO http://themediaonline.co.za/2012/04/to-pay-or-not-to-pay-that-is-the-question/  A year ago DMMA chairperson, Nikki Cockroft, wrote about the potential of paywalls for making online media financially viable. Now, she takes another look at how this theory has changed…or not. Advertising has been the main source of revenue for online publishers in the past. But, at best, this Read more…

Sanofi chooses NATIVE to develop iPad app

When one of the world’s largest pharmaceutical companies recently approached NATIVE to develop an iPad application for its sales force, the cogs of the NATIVE wheel started turning and a world-class app was the result.The Sanofi Aventis ‘PSR’ (Sales Reps) team is responsible for building and maintaining relationships with doctors nationwide. They are a vital Read more…

Kagiso New Media launches new celebrity website

Kagiso New Media have launched a website, Zalebs celebrity channel, by branching it out of its former Howzit MSN platform. Lauren Lee Atkinson has been appointed as the editor of the website and leads a team of staff writers, who generate fresh news and pictures every day. The site brings users the latest info about Read more…

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