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Monthly Archives: May 2012

Internet Matters: The Quiet Engine of the South African economy

Report by World Wide Worx commissioned by Google.  Download report here. The Internet economy worth R59-billion in 2011 and making up 2 percent of the South African economy will grow to as much as 2.5 percent of the economy by 2016. At the end of 2011, South Africa had approximately 8.5-million Internet users. This represented Read more…

Creative Circle/DMMA digital ad results

The Creative Circle Ad of the Month results for April 2012 have been announced.  Comments Adam Whitehouse, “This quarter saw a very small handful of entries. Although the selection was small, the type of work was extremely broad and of fairly high quality. “The new Tiguan Explorer Tab by Ogilvy CT was a cool and Read more…

Snapplify selected for Nokia Innovation Challenge

  Recognised for African innovation leadership Cape-based mobile application provider Snapplify was selected by Nokia to demonstrate leading innovation at the Open Innovation Africa Summit in Kenya which took place on 28 May. In reply, the fledgling firm showcased its online platform that instantly digitises content for mobile devices including iOS and Android to an Read more…

Effective Measure data for April

SA Unique Browsers 16,477,480 SA Page Views 447,987,143 Mobile Unique Browsers 1,749,930 Mobile Page Views 49,651,025 The above figures are for traffic across DMMA member sites for April 2012.

Snapplify’s ‘Applification’ of world content Launch Android version

Snapplify continues shock-and-awe ‘applification’ of world’s content Launches Android version, recruits new channels at London Book Fair Snapplify, already the leading tablet app producer in Africa, is continuing its shock-and-awe ‘applification’ of the world’s content industries with another international showing, this time at the London Book Fair on 16 to 18 April. The company, which Read more…

DMMA announces new category at the prestigious digital Bookmarks Awards

The Digital Media and Marketing Association (DMMA), a non profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced that they will be launching a new category at this year’s Bookmarks Awards, which would recognise companies that had made the greatest contribution to the digital industry in 2012. The Read more…

What is the DMMA Knowledge Network?

The DMMA’s Knowledge Network is a group led by South Africa’s top digital professionals who aim to promote the use, understanding and development of digital in the media and marketing environment through transformation and training. Dmma knowledge network education and transformation presentation final

Increased use of Blackberry devices in SA apparent in mobile advertising statistics

Recent research conducted by InMobi into its South African network revealed steady growth of 14% in advertising impressions for the first quarter of 2012. As the largest independent mobile advertising network, InMobi already enjoys a significant presence in sub-Saharan Africa, and with total advertising impressions recorded on its South African network for the first three Read more…

Nigeria, the largest and fastest growing mobile ad market in Africa

Mobile media consumption is continuing to grow exponentially in Nigeria and, indeed, across much of the African continent. That’s according to research conducted by InMobi – the largest independent mobile advertising network – which revealed growth of 37% in mobile advertising impressions on its Nigeria mobile network for the first three months of 2012. With Read more…

Mobile advertising opportunities enjoy steady growth in Kenya

Mobile advertising continues to grow as a key marketing channel within the increasingly tech-savvy Kenyan consumer market. Recent research conducted by InMobi – the largest independent mobile advertising network – revealed quarter-on-quarter growth of 12% in mobile advertising impressions on its Kenyan mobile network over the first three months of 2012. According to Isis Nyong’o, Read more…

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