Archives

Monthly Archives: October 2012

The ‘certifiable’ are running universal analytics on Google – a game changer in web analytics!

Once a year the ‘certifiable’ meet just off Google’s campus in Mountain View, San Francisco and share new developments with like minded visionaries with a passion for the user journey and website optimization through Google Analytics. As iProspect is only one of two certified partners in Southern Africa this was an opportunity for us to Read more…

Effective Measure data for September

SA Unique Browsers 14,461,165 SA Page Views 430,158,053 Mobile Unique Browsers 4,116,908 Mobile Page Views 80,422,064 The above figures are for traffic across DMMA member sites for September 2012.

Effective Measure appoints SA country MD

Effective Measure, a provider of digital media planning solutions and online intelligence in emerging markets, has appointed Alan Morrissey as country managing director for South Africa. Morrissey replaces Francois Vorster and will lead efforts to increase awareness and adoption of Effective Measure’s research and planning solutions throughout SA. As an eight-year veteran of the digital Read more…

The Science of Display Advertising: Private Markets

It became evident that we were positioning Mxit as a tech platform and not as one of the most powerful media channels in the country and on the African continent. After the Mxit acquisition, we spun off the internal advertising team into a new unit called Shinka. Our focus is firstly; direct sales of Mxit’s Read more…

Nominees for DMMA’s “Best Company Contribution to Digital” category

The following DMMA members were nominated for the Best Company Contribution to Digital category for the Bookmarks Awards: DigiVOX, Everlytic, Mustard Marketing, Prezence Digital & Quirk More information on nominees below: DigiVOX Everlytic: Mustard Marketing: Prezence: Quirk:

Shortlist for The Bookmarks Awards announced, sponsored by Effective Measure

With the enthusiasm of the awards mounting, the Bookmarks committee is delighted to announce the shortlist for 2012. The shortlisted entries were selected by the esteemed judges  from the hundreds of companies that entered, a record breaking number compared to that of previous years. “This year has truly reflected the immense popularity and competitive spirit Read more…

Student Brands Research

During the past two years Student Brands has been collecting user data through 2 methods. The first is forced, whereby our system automatically pulls the type of phone being used and the browser being used to access the website location and time date stamps. The second is user input, asking certain questions that have allowed us Read more…

Conversation LAB wins International Fashion Retail Business

New creative agency, Conversation LAB has won two pieces of new business – International Fashion brands Beaver Canoe and Style. This comes hot on the heels of their other significant new business win – Compendium Insurance, last week. Both Brands are owned by local holding group Retailability with its Head Office in KZN. Beaver Canoe Read more…

Adnext to bridge the gap between strategic digital thinking and effective implementation

The importance of sound strategy that spans across all marketing communication disciplines has never been as important as it is today. Rapidly changing media landscapes and the proliferation of digital possibilities has seen many marketing strategists often at a metaphoric spaghetti interchange when it comes to strategic messaging and the tactical delivery and implementation that Read more…

12