Archives

Monthly Archives: November 2012

How we made it in Africa partners with The Economist Group for The Africa Summit

Pan-African business publication How we made it in Africa (www.howwemadeitinafrica.com) is proud to announce an official media partnership with The Africa Summit, hosted by Economist Conferences, a division of The Economist Group. The Africa Summit will take place on 5 February 2013 at the Royal Garden Hotel, London to examine the real economic development story Read more…

DMMA/Creative Circle quarterly digital award winners

Clear winner here from the guys at Ogilvy CT for VW, an idea that started leveraging Google street maps and ended up in the real world. Great to see idea-based stuff coming through where the technology is used to serve the idea, rather than dominate it. In second place, Al and the guys at King Read more…

How we made it in Africa announces new advertising partnership with Dutch-based BiD Network

How we made it in Africa (www.howwemadeitinafrica.com) is proud to announce a new media partnership with BiD Network, a Dutch-based organisation that engages thousands of entrepreneurs, experts and investors from all over the world to stimulate entrepreneurship and economic growth in emerging markets. BiD Network contributes to sustainable economic growth by stimulating entrepreneurship in emerging markets. Read more…

Clash of the research titans

The 9th Aegis Media Thought Leadership Digibate is set to end the year with the key industry research thought leaders sitting around the table and openly debating and discussing the way in which research in the online arena in SA and Africa is conducted, what the results are and what 2013 holds for this fast Read more…

Real time bidding takes the lead in digital advertising

The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: Real-Time-Bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user’s interaction with digital content.  Now the two strolling along hand-in-hand would seem Read more…

Conversation Lab interviewed by Jeremy Maggs

Converstion Lab was interviewed by Jeremy Maggs on Tuesday, chatting about this new agency, marketing in the ‘Age of Conversations’ and how to make toilet spray social! Watch the interview here  http://www.theredzone.co.za/vodcasts or from Youtube http://www.youtube.com/watch?v=cOw2ZLl7pUI&feature=plcp    

Effective Measure reports for October

SA Unique Browsers 15,708,919 SA Page Views 482,641,737 Mobile Unique Browsers 4,297,788 Mobile Page Views 84,144,175 The above figures are for traffic across DMMA member sites for October 2012.

Conversation LAB makes more waves with Tripper Sports New Business Win

Digital agency, Conversation LAB picks up their 4th piece of business in 3 months with Tripper Sports joining the stable. A long-established brand of outdoor sports gear, Tripper is particularly well-known in the paddling community in South Africa and abroad. Conversation LAB will focus on leveraging the brand across various digital platforms, to engage continuously Read more…

Your market is moving, and we’re in their pocket

Over the past 12 months we have seen a dramatic move away from the big creative ideas with a leading creative agency to drilling down into interpreting the data that we are able to mine via the multitude of social media platforms.  Through Shinka we have over 10 million active users per month and through Read more…

Prezence Digital leads with golds at Africacom Awards

Fresh off wins in leading global marketing advertising competitions, Prezence Digital, one of South Africa’s leading digital agencies, has again come out tops with the most Gold awards at this year’s Africacom Awards. The Africacom Awards, held in Cape Town last night, celebrate and reward excellence in the African telecoms, media, and ICT market. Prezence Read more…

12