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Monthly Archives: December 2012

How relevant is digital and mobile research in Africa?

Research is an incredibly hot topic right now as technological advances spur new ways of thinking, inspire novel methodologies in reaching consumers, and shake the foundations of traditional methodologies. In the ninth and final Aegis Media Thought Leadership Digibate of 2012, panelists were asked to consider the relevance of digital and mobile research in Africa, Read more…

Prezence Digital partners with bidorbuy to extend mCommerce offerings

Prezence Digital, one of South Africa’s leading digital agencies and native mobile app specialists, have partnered with bidorbuy.co.za, Africa’s largest online marketplace, to extend their mobile offerings into a world class app for Android devices. Bidorbuy, which is the country’s leading online marketplace, bringing buyers and sellers together to trade almost anything through online auctions Read more…

DMMA Reports on Digital Industry Highlights in 2012

At the beginning of 2012, the Digital Media and Marketing Association (DMMA) announced its plans to accelerate the growth of the digital industry within a South African context. The DMMA has made significant headway this year towards achieving this objective by implementing a number of key initiatives that have positively contributed towards the growth and Read more…