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Monthly Archives: March 2013

Mobility extends the reach of the business into the market

  Mobility enjoys such acceptance in the market that many new enterprise applications are now built for mobile access first and for other devices only as additional channels. In addition, there is large-scale mobile re-engineering of enterprise applications taking place.   In short, mobile is the major growth area of the moment; and the success Read more…

NFC unpacked by the Blogger, the Boffin and the Billboard man

   Near field communication (NFC) is a set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few centimeters.  This is the definition according to WIKIPEDIA – a mouth full, but what is it actually Read more…

What’s on the DMMA agenda for 2013?

The Digital Media and Marketing Association (DMMA) recently announced its areas of focus for each of its portfolios in 2013, in its ongoing effort to build and sustain a vibrant and profitable digital community across Southern Africa. This year has seen a change in the formation structure of the committee, with a Steering Committee replacing Read more…

Two industry catalysts join Isobar

Ben Wren and John Laurence have been appointed to Isobar as Group Managing Director and SA Strategic Director respectively.  John will also oversee the Johannesburg operational team and office. “Ben and John’s combined strategic leadership, innovation and industry expertise will ensure that the pioneering and industry position that Isobar currently commands will escalate to an Read more…

Loeries Entries are Open!

Loeries Entries are Open! The entries are officially open for the 2013 Loeries. Submit your work by 15 April and get 10% off your entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work. With the opening of the entries also Read more…

Effective Measure reports for February 2013

SA Unique Browsers 19,976,765 SA Page Views 603,566,279 Mobile Unique Browsers 8,886,566 Mobile Page Views 203,121,659 The above figures are for traffic across DMMA member sites for February 2013.

Why have we implemented an FAQ for quoting of data in media releases, any other dealings with the press as well as in any documentation or promotional material

In order to entrench a common measurement standard and make it easier for advertisers to plan and buy online inventory, it is critical that all DMMA publisher members and their respective sales houses or representatives quote the same metrics when referring to their website traffic. Quoting other metrics has the effect of undermining the common standard Read more…

POPI – Legislated Data Security Should Be Embraced, Not Feared

Computer Facilities developed – and currently administer – the Opt-Out list for the Direct Marketing Association of South Africa (DMASA), an organisation that has been actively involved in the formation of the POPI Bill.  Varying reactions from many practitioners within the DM industry have greeted the news that a law protecting the rights of the Read more…

Conversation LAB lands Bruniquel and Associates

Conversation LAB, currently celebrating a host of new blue chip business wins, now also boasts industrial relations specialists Bruniquel and Associates as a client. Established in Durban in the early 1980s, B&A has over the past three decades become recognised as a leader in HR IR consulting and training – which includes dispute resolution, performance Read more…

Habari Media expands mobile reach with 2go partnership

Habari Media, Africa’s leading digital sales house, has added 2go, the most exciting mobile social networking platform operating across the continent, to its mobile stable. This partnership allows Habari’s customers to reach millions of young, active, highly engaged users in Africa. 2go is a mobile social network focused on Africa, where users chat and share Read more…

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