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Monthly Archives: April 2013

How to win a trophy – key outtakes from DMMA event issued by NATIVE

This was the topic at the DMMA conference held on 25 April in Sandton. And thanks to Director and Steering Committee Chair, Jarred Cinman, a few NATIVES got to attend. The very first time I attended the Loeries at Sun City back in 2000, I danced with Matthew Bull and had no idea who the Read more…

Can Africa lead the creative revolution globally?

  Whilst competition for brand spend in Africa is highly competitive there remains a great need for industry sharing and insights amongst industry players across Africa, hence the broadening of the Aegis Media Thought Leadership Digibate platform into Africa whereby sharing can be done not only by the media/marketing industry players, but also from client perspectives. Read more…

Exponential South Africa launches AdoTube in-stream video solution as its 3rd division

  South Africa, Johannesburg – April 22, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions to brand advertisers, is launching its latest division AdoTube, offering in-stream video advertising solutions to South African advertisers and their media agencies. The company, which owns global display advertising provider Tribal Fusion, engagement video Read more…

World Wide Creative appoints new Cape Town GM

  World Wide Creative (WWC), the Cape Town-based digital marketing agency, headed up by Fred Roed and Mike Perk, have recently announced the appointment of a new GM for their Cape Town office in the form of Alex Acton. Alex was already with WWC as a Project Strategist, working on clients including MyCiti (The City Read more…

World Wide Creative hosted their first Heavy Chef event for 2013, with international SEO sensation, Rand Fishkin, founder of SEOmoz.

  “Search volume does not equal valuable visits,” Rand explained. “Content has to be great enough so that at least one out of every ten people reading it will want to share it. Content is only good when it is unique, targeted and remarkable.” According to Rand, the most important things that make a site Read more…

Fred Roed appointed Head of Agencies for DMMA

  Fred Roed, CEO of digital marketing agency, World Wide Creative, has been appointed Head of Agencies for The Digital Media and Marketing Association (DMMA) for 2013. Formerly the OPA, the DMMA is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa. With a busy year ahead, one Read more…

Simfy Africa partners with Prezence Digital for new world-class BlackBerry app

Simfy Africa, South Africa’s first music streaming service, has chosen Prezence Digital, one of South Africa’s leading digital agencies, to develop the BlackBerry version of its music services app. Simfy Africa is a partnership between the European streaming provider, Simfy, and local digital content company eXactmobile. This service brings together superb backend technology and general Read more…

Dates For Hellocomputer’s May Hack-a-Thon Announced

Hellocomputer and Draftfcb will hold their first hack-a-thon of 2013 in May at their Johannesburg office in Katherine Street, Sandton. Teams will be briefed at 18h00 on May 9 and be given 48 hours to complete their hack before presenting the outcome to the panel of judges. This is the second hack-a-thon sponsored by Hellocomputer Read more…

Effective Measure Reports for March 2013

SA Unique Browsers 20,292,999 SA Page Views 568,504,726 Mobile Unique Browsers 9,271,967 Mobile Page Views 202,789,374 The above figures are for traffic across DMMA member sites for March 2013.

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