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Monthly Archives: May 2013

The balancing act of localisation – finding the point where cost and reach intersect

  On entering new territories, companies are confronted with the need for localising their offering, literature or even brands, to maximise their reach. But how far can they go to accommodate marginal languages while still making a decent return on investment (ROI)?   Inverse calculation The ROI calculation involves an inverse relationship between the size Read more…

Picking the right partners will help retailers expand reach

  As South African e-commerce gains momentum, retailers can expand their reach significantly by adding online and mobile channels and picking the right technology and fulfilment partners for the journey.   Digital participation curve According to a 2012 report by technology research company World Wide Worx (WWW), e-commerce growth is accelerating. The study predicts that Read more…

Creative Circle/DMMA quarterly award winners

The Creative Circle DMMA quarterly winners in the DIGITAL category has been announced: 1.         GM/Isuzu “Trail View”                                                     NATIVE 2.        Audi SA/R8 Coupe “Gone in 5 Seconds”                       Ogilvy CT 3.        MTN/Telecommunication “MTN Connector Bot”       MetropolitanRepublic   The Judging panel for April 2013 Digital comprised of: Clint Bryce                           TBWA Hunt Lascaris (Chairperson) Louise Hildebrant              Quirk Adam Brandt                       Gloo Design Read more…

Habari Media wins prestigious LinkedIn award and global sales rights

South African born and bred Habari Media recently earned its global stripes with the announcement that it had not only won LinkedIn Champion 2013, an international award that recognises the best of the best sales partners on the massive LinkedIn platform, but also the right to sell global advertising space on this incredibly popular medium Read more…

The DMMA celebrates 10 years in digital

Today, exactly 10 years ago, a national body was formed that would integrally change South Africa’s digital landscape forever. Today is the tenth birthday of the Digital Media and Marketing Association (DMMA). On the 21st May 2003 the Online Publishers Association (OPA) was launched when 16 of South Africa’s most well-respected publishers came together with Read more…

Conversation LAB secures Chubb Fire and Security business

Up and coming creative agency Conversation LAB, hot on the heels of their Mr Price Sport and Hirsch’s business wins, has now added international fire and security giant, Chubb Fire and Security South Africa to their fast-expanding client base. Conversation LAB has been appointed to develop and execute Chubb South Africa’s marketing strategy and creative Read more…

New app’s rapid growth shows businesses, consumers are eager to connect

  Connecto, the smartphone app that provides a business connection hub for consumers, signed up 50 customers within three weeks of its launch and is continuing to grow faster than expected, says CEO Lee Hartman. “We’re signing up new clients at the rate of two or three a day,” says Hartman. “We hadn’t expected such Read more…

Effective Measure reports for April 2013

SA Unique Browsers 19,373,725 SA Page Views 564,660,085 SA Unique Browsers from mobile devices  7,956,997 Mobile Page Views 189,454,920 SA Unique Browsers to mobile sites  4,634,332  Page Views  128,037,556 The above figures are for traffic across DMMA member sites for April 2013.

Four things South African retailers need to do better online – Moneyweb

Originally posted on Moneyweb Steps SA retailers can take to give online shopping a boost – by Felicity Duncan For a long time, people thought about online retailing in South Africa in terms of questions like “Is it a feasible model for the country?” But that kind of thinking is several years out of date. Online Read more…

‘Team Ah Yeah!’ Wins First Hellocomputer/Draftfcb Hack-a-Thon Of 2013

‘Team Ah Yeah!’ has won the first Hellocomputer/Draftfcb Hack-a-Thon of 2013 in a challenged dubbed ‘Hack4Kids’.   Briefed to meld tech and creative to engage children between the ages of 4 and 10, participants and their creations were judged by Danette Breitenbach (Advantage), Fran Luckin (Ogilvy), Brent Singer (Network), Brett Morris (Draftfcb), Theo Ferreira (Aqua) Read more…

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