Archives

Monthly Archives: June 2013

DMMA Media Statement: re NAB resignation from SAARF

In the light of the NAB’s announcement to resign from SAARF at its Annual General Meeting, the DMMA would like to publically express our support for all the parties involved:  SAARF, NAB, PDMSA, OHMSA, ACA, AMF and MA(SA). As a member of SAARF with representation on the SAARF Board, we feel sad that almost 40 Read more…

Bizradio podcast highlights

http://www.bizradio.co.za/the-business-of-tourism-radio-bizinsight-with-mark-allewell/   http://www.bizradio.co.za/a-gate-way-for-retailers-bizinsight-with-bevan-ducasse-ceo-wigroup/   http://www.bizradio.co.za/volvo-takes-on-the-germans-the-dangers-of-worn-shock-absorbers-motoringbiz-with-thegandra-naidoo/   http://www.bizradio.co.za/saving-the-rhino-vs-better-education-researchbiz-with-dr-amelia-richards/   http://www.bizradio.co.za/lets-share-a-bike-biztrends-with-dion-chang/

Media buyers need to look beyond the click in digital buys

By Attila Bernariusz from Kagiso Media Digital advertising will not get the respect it deserves in the marketing mix, until media buyers and advertisers look at the value that it offers beyond the click, and execute their campaigns accordingly. The rise of digital is causing mayhem in the media buying market as media buyers grapple Read more…

All4Women named South Africa’s leading women’s website

All4Women.co.za is officially South Africa’s leading women’s website, boasting over 2.4 million page views during 680 000 visits from its 229 000 unique female visitors, in the month of May. That’s according to the latest statistics from independent online audience profiler, Effective Measure. These impressive figures see All4Women.co.za overtaking Women24.com, (when it comes to female unique browsers) to Read more…

Selection of Bizradio podcasts from the past week

http://www.bizradio.co.za/what-marketers-know-that-you-dont-marketingbiz-with-marylee-sachs/ BizRadio chatted to global marketing expert and author of What the new breed of CMO’s know that we don’t – MaryLee Sachs, GMN Global CMO Czar and former US chairman & worldwide director of consumer marketing of WPP firm Hill & Knowlton (2005-2011). http://www.bizradio.co.za/skeuomorphism-a-word-that-is-changing-your-digital-life-biztrends-with-dion-chang/ BizRadio chats to Dion Chang about the new word and its Read more…

Nikki Cockcroft steps down after 10 years with the DMMA

Nikki Cockcroft, Executive Director and former long-term Chair of the Digital Media and Marketing Association (DMMA), has announced that she will be stepping down from the DMMA. Cockcroft admits that her decision to step down from the DMMA was bittersweet: “This was a very hard decision for me as I have invested so much time Read more…

Digital Strategy Pioneers On Board At Hellocomputer

Dylan Kruger, one of the pioneering strategists inSouth Africa’s digital industry, has come on board to direct strategy at leading full service digital agency, Hellocomputer Cape Town. Having been schooled in direct marketing, CRM, digital, brand and mobile marketing, and having spent time as both client and agency, Kruger has 11 years’ experience contributing to Read more…

Youth for Print

There is much talk around the concept of “print” as a medium being reduced, or dying out among the professionals in the marketing and publishing industry but is really the case? Is it really a truthful statement when it comes to the youth? Student Brands believes that this statement might not be as truthful as Read more…

What is DMMA Educational Membership?

 The DMMA now offers membership to Educational Institutions. The requirements are: Full Member: Pays a flat annual DMMA membership fee of R6, 000 Appoints a single representative to attend DMMA quarterly meetings   DMMA MEMBERSHIP BENEFITS: Benefits to Members: Apart from the DMMA being recognised as the Online Authority in the industry, benefits Include:  Read more…

12