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Monthly Archives: October 2013

Prezence partners with Leisure Books in Media24 Books’ first foray into m-commerce

Leisure Books, South Africa’s largest book club which is owned by Media24 Books, has partnered with Prezence, one of South Africa’s leading mobile, apps and digital agencies, in what marks Media24  Books’ first retail app. This partnership marks the first step in the phased digitisation and mobilisation of Leisure Books. In this first phase Prezence Read more…

Digital Media Planning made simple with Telmar

The Digital Media and Marketing Association (DMMA) has announced that more comprehensive digital audience data, as provided by its official measurement provider Effective Measure (EM), is now integrated into the media planning tool, Telmar. For for the first time, media planners in South Africa will be able to create a comprehensive print, broadcast and digital Read more…

inRead video is now available in Africa

  AdClick Africa offers inRead formats as part of their package to advertisers and publishers. This follows the partnership between AdClick Africa and Teads.tv that was finalized this month. AdClick has sole and exclusive rights of the Teads.tv inRead formats, and the company is looking forward to the great partnership with Teads.tv. Teads.tv offers a Read more…

Statement from the Digital Media & Marketing Association on the disqualification of all MetropolitanRepublic Loeries awards

The DMMA, which participates as a member of the Loeries Committee, commends the Loeries Board on its clear and courageous decision to disqualify MetropolitanRepublic’s 2013 awards after irregularities were found with their MTN ‘Project Uganda’ entry. Whilst no specifics were cited in the official Loeries’ release, it is fair to assume that the board would Read more…

DMMA Publisher Conference raises debate

The Digital Media & Marketing Association (DMMA) held its first ever Annual Publisher Conference last week in Cape Town and Johannesburg. Sponsored by WoodWing and APS, the conference tackled some of the thornier issues in online publishing such as frustration with measurement standards, a lack of transparency and accurate spend data at the media buying Read more…

Student Brands launch Student Research

In September 2013 Student Brands launched Student Research, a  division inside Student Brands focused on monthly research reports for the advertising and marketing industry.  Mr. Bartkunsky managing director of Student Brands explains: “The thought process behind the launch is to provide miniature  reports on topics not usually covered inside the South African youth market. Student Read more…

WoodWing Software and Getty Images cooperate to streamline image workflow

WoodWing and Getty Images have worked together to develop a seamless integration of Getty Images’ digital content library and WoodWing´s editorial management application Content Station as part of WoodWing´s multi-channel publishing system Enterprise. With this integration, users of WoodWing Enterprise now have direct access to select, download and procure images from Getty Images’ significant content Read more…

DMMA issues Measurement Vendor RFP

The DMMA  and its members need to plan for a smooth and  successful tender for the next measurement vendor as the Effective Measure contract ends in April 2014. The RFP provides vendors interested in supplying web and mobile audience measurement services to the DMMA a guide for first round presentations to the DMMA Board  and Read more…

Effective Measure Data for September

SA Unique Browsers 22,487,711 SA Page Views 597,185,713 SA Unique Browsers from mobile devices 11,429,462 Mobile Page Views 239,936,842 The above figures are for traffic across DMMA member sites for September 2013.

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