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Monthly Archives: November 2013

DMMA includes mobile & media planners in the conversation

Two non-executive board members have joined the Digital Media and Marketing Association (DMMA), representing key players in the market – media planners and mobile – with the purpose of strengthening ties with these important stakeholders. Jarred Cinman, Chair of the DMMA, explains: “Our aim is to support media planners in directing adspend towards digital, and Read more…

The Creative Circle DMMA Quarterly Digital winners announced

The Creative Circle Digital quarterly winners are: Digital 1. Mondelez/Halls “Breath Deep. Make Your Move” – Ogilvy & Mather CT 2. Appletiser/Slender Can “A New Spin on Things” – TBWA/Tequila Jhb 3. Samsung/Mobile App. “Galaxy Experience” – Gloo   Comments from Digital Chair – Nicholas Wittenberg, Ogilvy (CT): I felt there were some pretty strong Read more…

Conversation LAB makes impressive mark at 2013 Assegai Awards

Top Durban strategic and creative digital agency Conversation LAB, makes impressive start to their creative awards haul at the 2013 Assegai Awards – South Africa’s premier Direct and Integrated Marketing Awards held in JHB on 21 November. Conversation LAB secured two Leader Awards, two Bronze, a Silver and a Gold in what was their first Read more…

Hellocomputer – Future Makers

Hellocomputer, which led the gold awards table at Bookmarks 2013, is reinventing itself for future growth and innovation. A landmark date in this reinvention was November 16; not least because of its move into a new space to be shared with DraftFCB Cape Town in Woodstock. The Tramways building, designed in collaboration with StudioMAS Architects, Read more…

MiWay delivers gold to iProspect SA

“Revenue up, costs down”. Oh! And, “build the most user friendly, online short term insurance website that manages the legal requirements and the user journey through selling policies online”, this was the brief from MiWay to iPropsect, not an easy challenge, but one that has yielded incredible results. iProspect SA not only took up the Read more…

MiWay delivers gold to iProspect SA

“Revenue up, costs down”. Oh! And, “build the most user friendly, online short term insurance website that manages the legal requirements and the user journey through selling policies online”, this was the brief from MiWay to iPropsect, not an easy challenge, but one that has yielded incredible results. iProspect SA not only took up the Read more…

Effective Measure Data for October

SA Unique Browsers 23,957,365 SA Page Views 663,498,919 SA Unique Browsers from mobile devices 11,736,510 Mobile Page Views 250,591,149 The above figures are for traffic across DMMA member sites for October 2013.

Impresa, Portugal’s largest media group, selects WoodWing’s publishing system Enterprise

Impresa selected WoodWing’s multi-channel publishing system Enterprise to be the publishing system for its weekly newspaper Expresso, for an extensive portfolio of magazines and for various digital offerings. WoodWing bested two other well-known suppliers to replace Impresa’s legacy publishing solution. The combination of the recognized multi-channel publishing capabilities of Enterprise and its editorial management application Content Station, together Read more…

Hellocomputer Throws Hat Into The Digital Media Planning Ring

Hellocomputer, highly respected for its ability to develop left-field strategic marketing solutions, has thrown its hat into the digital advertising media planning ring with the launch of an in-house digital media solutions department. One of South Africa’s leading digitally-led marketing agencies and a member of the Draftfcb South Africa partnership, Hellocomputer intends providing strategy, planning, Read more…