I-COM Global Summit 2014 Seville

Start Date:
Monday, March 31, 2014
End Date:
Thursday, April 3, 2014
8:00 am - 5:00 pm

I-COM Global Summit Overview

The I-COM Global Summit is comprised of several event segments, all held at the same venue, the five star Starwood Hotel Alfoso XIII:

  • I-COM Private Roundtables – March 31st, 2014
  • I-COM Big Data Venture Challenge – April 1st, 2014
  • I-COM Data Creativity Awards – April 1st, 2014
  • I-COM Knowledge Centre – April 1st, 2014
  • I-COM Emerging Market Regions Forum – April 1st, 2014
  • I-COM Global Summit Conference - April 2-3rd, 2014


The data doesn’t need to be necessarily Big, it needs to be the right data, Smart data. With the theme, Smart Data – The Consumer Matters, the I-COM Global Summit Conference will consist of four main threads: Data, Ecosystem, Channels (Media, Retail) and Consumer. If you would like to present, kindly respond to our Call-for-Speakers. The topics are as follows:


 Smart Data – The Consumer Matters

  • Turning Big Data into commercial business decisions
  • Big Data of Retail / eCommerce –  SoLoMo meets CRM
  • Data Monetization
  • Data Visualisation & Business Intelligence Revisited
  • Predictive Analytics
  • Data Validation, Correction



  • Business impact of Social Media
  • Multi-Channel Attribution Management
  • The Effects of Programmatic Trading
  • Organisational Implications of Big Data
  • The Data Driven Marketing Officer – CMO/CIO
  • The Value of the Data Scientist
  • Obtaining, Training & Retaining Talent


Channels (Media, Retail)

  • The Evolution of Digital Metrics (Viewability)
  • Multi-Screen Measurement
  • Mobile Media Measurement
  • Global vs Local approach to media
  • Multiplatform Data Standardization
  • Measuring business impact of digital content and utilities for brands



  • Marketing Effectiveness in the Digital Age
  • The impact of Social TV on Measurement, Media Planning, Advertising and Digital Marketing
  • Benchmarking Privacy & Data Ownership across countries
  • Effective targeting in the consumer pathway
  • Leveraging Consumer Insights
  • Measuring the QS (Quantified Self) & IOT (Internet of Things)

If you would like to present, kindly respond to our Call-for-Speakers.


Also part of I-COM Global Summit are event segments such as the:


I-COM Data Creativity Awards

The I-COM will hold the 2nd edition of the Data Creativity Awards to acknowledge the individuals, teams and companies who have been the most creative & innovative in leveraging data to create new insights that drive efficiency & opportunity. Call for Entries will start on Q3 2013.



I-COM Knowledge Centre

The place to find out the latest perspectives and product updates from the leading providers of Research and Data Services.



I-COM Big Data Venture Challenge

The I-COM will also hold the 2nd edition of the Big Data Venture Challenge. This is a startup competiton, showcasing the top Data-Driven startups from around the world with Data / Measurement solutions for the Digital Marketing Industry. Call for Entries will start on Q3 2013.



I-COM Emerging Market Regions Forum

Founded in Rome, I-COM continues its focus on the common Digital Data & Measurement challenges of the four emerging market regions: APAC (Asia Pacific), CEE (Central & Eastern Europe), Ibero-America (Iberia, LATAM & US Hispanics) & MEA (Middle East North Africa & Sub-Saharan Africa). Call for Speakers will start on Q3 2013.


Call-for-Speakers has been announced for the following topics:


  • Data Innovation by Leapfrogging
  • Addressing Social Media Measurement issues with non-Western languages
  • Emerging Market Solutions for Mobile Media Measurement
  • Audience Buying in a World of No Audience Data
  • Addressing Emerging Market Measurement Challenges & Opportunities
  • The Rising Importance of Transnational Markets
  • The Future of Online Audience Measurement
  • Choosing the right market approach to structure Audience Measurement, Web Analytics & Auditing
  • Creating Brand Safe Markets


If you would like to present, kindly respond to our Call-for-Speakers.


To register for the Global Summit, kindly click here.

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