Events

MMix-events (2)

Online Shopping Behaviour Briefing

Start Date:
Wednesday, March 26, 2014
8:00 am - 5:00 pm

We have a free ticket to give away to one of our followers on Twitter or on our Facebook Page. Please leave us a comment in either community and let us know why you want to attend this event.

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Twitter: https://twitter.com/dmma_sa

 

The annual MasterCard SA Online 2013 Study Consumer results

Very latest best practice briefings – meet our experts:
Arthur Goldstuck, MD, World Wide Worx
Mike Cotterell, GM, PnP Online Shopping
Melanie Louw, Marketing Director, Makro
Amanda Herson, e-Commerce Director, Cape Union Mart Group
Nikki Cockcroft, Head of Online, Woolworths
Amanda Cromhout, CEO, Truth
Ryan Bacher, CEO, NetFlorist
Steven Powell, Joint Head Forensics, ENS
Leticia Mentz, PASA (Payments Association of South Africa)
Mike Sharman, Director, Retroviral
Candy Goodman, CEO, Mobitainment 

08h15 – 08h25

Welcome and MasterCard Survey background MasterCard

08h30 – 09h20 MasterCard 2013 Online Shopping Behavior Study – RESULTS ANNOUNCED – Overall trends – Categories up and down – Online brands up and down – Attitudes impacting on-line shopping – Profile of on-line shoppers – Applicable lessons from MasterCards surveys Europe and Africa Arthur Goldstuck, MD, World Wide Worx 09h00 – 09h20 World Wide Worx Online Retail in South Africa – RESULTS ANNOUNCED - Online retail growth in SA -Size of market -Case studies and business models Arthur Goldstuck, MD, World Wide Worx

09h20 – 10h00 Panel: The Research Questions and the Answers you would like to know Mike Cotterell, GM, PnP Online Shopping Melanie Louw, Marketing Director, Makro Amanda Herson, e-Commerce Director, Cape Union Mart Group Nikki Cockcroft, Head of Online, Woolworths & Immediate Past Chairperson DMMA

10h00 – 10h30    Coffee & networking

10h30– 11h05 Economic values and measurements to justify online / offline retailing - Winning and losing strategies – Big data analysis driving the next offer to the right target group – Testing the offers and features which matter to the customers – Overcoming the critical barriers – Mobile payments – Delivery costs – Returning products Nikki Cockcroft, Head of Online, Woolworths

11h10 – 11h45 The art of retailing in an e-commerce world - The role of CRM in e-commerce – The age of intimacy & real-time relationships – How customer insights can drive a higher ROI in e-commerce retailing Amanda Cromhout, CEO, Truth

11h50 – 12h25 NetFlorist – the path to establishing a successful online retail business - Acquiring customers cost-effectively – Retaining customers cost-effectively – In-house vs. outsourcing – Overcoming key obstacles like delivery Ryan Bacher, CEO, NetFlorist

12h25 – 13h20  LUNCH

13h20 – 13h55

Online trading fraud risks - How to address syndicate fraud on e-commerce platforms – Syndicate fraud schemes – Card–not–present fraud – Hot card testing – Call centre collusion – Gift voucher abuses – IP theft – client data – Internal frauds – fictitious customers Steven Powell, Joint Head Forensics, ENS

12h05 – 12h45

Risk mitigation measures in the payments environment PASA have had a particular focus on trying to manage down the increasing trend of fraud towards the virtual environment, and have focused a number of specific efforts to curtail the so-called Card Not Present (CNP) fraud. Some of the initiatives directed at this are the PCI and 3D-Secure Projects. Leticia Mentz, PASA (Payments Association of South Africa)

14h35 – 14h45 STRETCH BREAK

14h45 – 15h20 Panel: Latest best marketing practices – enhancing on-line marketing The content that matters to the customer Promotion criteria which turn customers on Social media enhancing awareness and preference How to persuade 4.5 million online users to test online retail Mike Sharman, Director, Retroviral  - an opinionated very successful social marketer Candy Goodman, CEO, Mobitainment – keeps winning local and international awards for mobile marketing

20% discount for DMMA members

Enquiries : Cassandra
021 790 8147 / cassandra@marketingmixconferences.co.za