Events

mmconferences

Shopper Indaba, Jhb

Start Date:
Wednesday, February 26, 2014
End Date:
Thursday, February 27, 2014
8:00 am - 5:00 pm

New Retail Marketing Models

Main Themes – Omni-channel marketing – Seamless customer experiences – Engagement marketing

The themes came from the very successful 2013 Indaba (140 delegates), particularly from the VIP discussions and the delegate evaluation forms.

The evolutions of retail channels is now now and hopefully just now will be the professional integration and application of the ever increasing volume of customer data.  Leading to truly engagement marketing,  but how to get it right.

Delegate Fee – 2-day summit:

***Special  Offer — 20% off for DMMA members.

Program

Meet the experts Andrew Plastow, Global Sales & Marketing Head, Oceana Brands Frans van der Colff, GM, Fruit & Veg City Africa Melanie Louw, Marketing Director, Makro Steve Hoban, GM Smart Shopper, PnP Grace Harding, Managing Executive, Ocean Basket Doug Mayne, MD, Primedia Lifestyle Group Ellie Hagopian, Chief Executive Officer, Skyrove Gil Oved, Group co-CEO, The Creative Counsel Gill Mkhasibe, CEO, The Mkhasibe Group Godfrey Parkin, CEO, Britefire Jason McCormick, MD, McCormick Property Development Jean Coetzee, General Manager Media Sales, Provantage Linette Imrie, Chief Cook, The Kitchen Sink Lisa Morris, National Sales Manager Activations, Provantage Melanie Murning, Client Director, TNS Global Mimi Nicklin, Strategic Director and Partner, 34 Group Natalie McCrae, MD, Keystone Consulting Sam Beckbessinger, Head of Think, Quirk Alan Morrissey, Managing Director SA, Effective Measure

DAY ONE – 26 Feb 2014

08h15 – 08h20   Welcome

08h25 – 09h00 The mall of the future - Current Trends, embracing technology and digital – Connectivity – Bricks and Mortar versus Virtual – Tenant Mix Evolution – Mall Offering Evolution Doug Mayne, MD, Primedia Lifestyle

09h05 – 09h40 Mall evolution – emerging markets – Scale and impact of infrastructure upgrades upon shopping patterns – Transport upgrading – impacting travelling patterns and creating retail opportunities in the hubs – Mall development projections and how they will differentiate themselves – Malls becoming social destinations – Adding value services to enhance one-stop township shopper needs Jason McCormick, MD, McCormick Property Development

09h45 – 10h20 New SA online monthly online retail survey, based on international criteria - Effective Measure announce first results and insights from their new monthly online retail survey, launched in SA with a minimum – sample of 1,000 -  an extension of their worldwide surveys – Demographics of online and mobile shoppers – Sentiment towards online shopping – what consumers like and don’t like about online shopping – Which eCommerce sites in SA are most used – Payment & Delivery options – which do users prefer Alan Morrissey, Managing Director SA, Effective Measure

10h20 – 10h45 Coffee and Networking

10h45 – 11h20 Online / Offline Retailing – Total economic value and measurements to justify online / offline retailing – Winning and losing strategies – Big data analysis driving the next offer to the right target group – Testing the offers and features which matter to the customers – Overcoming the critical barriers – Mobile payments – Delivery costs – Returning products Speaker being confirmed

11h25 – 12h00 Real time data – how to measure, how to influence now now decision making Jonathan Miller, CEO, offerforge

12h05 – 12h40 What makes Top Retailers tops in SA? (as identified in the 2013 Times/Sowetan Top retail survey) - Omni-channel retailing: the rise or demise of modern retailers? – Big consumer brands count!  Are SA shoppers still brand seekers? – Does maximising in-store experience make a retailer king? – Offering �?non-retail’ services: is it a distraction from core business or does it secure further shopping? – Who’s getting the link between Consumer and Shopper needs right? Michaela Murning, Client Director, TNS

12h40 – 13h40 LUNCH

13h40– 14h15 Omni-retailing in the townships Gill Mkhasibe, CEO, The Mkhasibe Group

14h20 -14h55 Changing commuting patterns in SA and the resultant impact on shopping – Commuter journey – Urbanisation trends – Commuter infrastructure upgrade – Resultant change in shopping behaviour Lisa Morris, National Sales Manager Activations, Provantage Jean Coetzee, General Manager Media Sales, Provantage

14h55 – 15h05  Stretch Break

14h20 – 15h00 Omni-channel retailing – the next 5 years Panel Discussion - Lifestyle trends – impacting selection of retail channels – The challenge of integrating and differentiating  multi-retail channels – The growth of private label vs national brands – the impact upon national brand marketers Panellist being confirmed Jason McCormick, MD, McCormick Property Development Frans van der Colff, GM, Fruit & Veg City Africa

15h15 – Coffee & Close

DAY TWO – 27 Feb 2014

08h15 – 08h55 Developing seamless engagement strategy and culture – One-stop one-contact engagement culture  – integrating all customer contact points – Shopper behaviour is the new demographic – how to create the compelling shopper mix – Tools designed to build, refine and refresh the shopper journey Mimi Nicklin, Strategic Director and Partner, 34 Group

09h00 – 09h40 Out with the old merchandising practices, in with the new Gil Oved, Group co-CEO, The Creative Counsel

09h45 – 10h25 The role of big retail data in driving today’s marketing mix - Connecting online and in-store data – Creating advanced CRM models to build rich customer profiles – Consumer targeting with data – New data platforms relevant to retail – Data and testing strategies Sam Beckbessinger, Head of Think, Quirk

10h25 – 10h55   Coffee and networking

10h55 – 11h35 Using Wi-Fi for to better understand and engage with customers – Measuring foot-traffic and movement within a retail environment – Correlating visit frequency & dwell times with point of sale and loyalty data to improve under-performing locations – Sending targeted messages to shoppers when they are in a mall or retail location – Using presence-based triggering to take loyalty & shopper apps to the next level of targeting and effectiveness Ellie Hagopian, Chief Executive Officer, Skyrove

11h40 – 12h20 Social, mobile and local retail integration – ideas that work – Social media platforms in SA which engage shoppers – Balancing community, process and content, the three dimensions of social success – Why omni-channel strategies are essential to competitive social advantage – Harnessing experiential as a catalyst for engagement – How important are competitions and celebrities and how to optimise them Godfrey Parkin, CEO, Britefire

12h20 – 13h20  LUNCH

13h20 – 13h55 Maximise the value of Loyalty using customer insights across the retail organisation - Developing customer segmentation models based on what customers DO and not SAY – It’s not just about marketing! The real prize in in integrating insights across the organisation to inform planning, buying & – merchandising, loyalty & marketing – Case studies from leading retailers – local & international Natalie McCrae, MD, Keystone Consulting

14h00 – 14h35 Measuring promotional effectiveness to optimise the activation mix and improve ROI Linette Imrie, Chief Cook, The Kitchen Sink

14h35 – 14h45  Stretch Break

14h45 – 15h30 Seamlessness and engagement – our way Panel discussion Two marketing directors retail and two marketing directors brand – debate Andrew Plastow, Global Sales & Marketing Head, Oceana Brands Steve Hoban, GM Smart Shopper, PnP Grace Harding, Managing Executive, Ocean Basket Melanie Louw, Marketing Director, Makro

15h45  Conference close and Coffee