Tony Koenderman’s Winning Ways Conference
Tony Koenderman is starting the year off with a bang, with his advertising conference, Winning Ways. Seven outstanding presentations will examine how to the ad biz can guarantee to deliver winning ways in marketing.
It’s going to be a fast-paced half-day conference, with each speaker limited to 20 minutes, giving plenty of content and plenty of opportunity for interaction. Four case studies of successful integrated campaigns will be presented, And there’ll be content on shock tactics (do they work?), how to succeed with small budgets, how to integrate your channels of communication.
Jupiter Drawing Room founder Graham Warsop, one of the country’s finest analysts of advertising, will set the scene by examining the challenges facing the ad biz. Net#work BBDO’s Mike Schalit will tell the story behind “the mouse that roared” (SA’s best ad campaign ever), and the relevance of its message today. Ogilvy �?s Chris Gotz will present two successful award-winning case studies.
The delegate fee is an affordable R850, and DMMA members pay only R700. For more information, or to book your place, contact Tonya at 011 675 1037, or 083 379 8070, or firstname.lastname@example.org. To qualify for the discounted rate, you must contact Tonya. Winning Ways takes place at the Johannesburg Country Club, Napier Road, Auckland Park.
09h00 Tony Koenderman: introduction and welcome.
09h10 Graham Warsop: What is the problem? An intelligent analysis.
09h35 Mike Schalit: The Mouse that Roared.
The story behind SA’s best ad ever, and the lessons we can learn today. Net#work BBDO creative head Mike Schalit was there.
10h00 Di Charton: Integrated thinking: How to break the mould.
Forget the big 30-second idea that carried the campaign. Now you want resonance, consumer control, multiple touch points, holistic integration. But South African marketers are stuck in a channel mindset.
10h55 Ahmed Tilly: Shock Tactics.
This is one way to get attention, but do shock tactics work? Ahmed Tilly handled the Nando’s account for nine years, and he knows they do – in the right circumstances.
11h20 Barry Munchik: How to compete on a small budget.
Without massive production budgets, trying to win awards in Cannes is like fighting a rocket launcher with a pea-shooter. But Barry Munchik, a production veteran, knows a trick or two.
11h45 Chris Gotz: Where we got it right.
Remember Carling Black Label’s “Be the Coach” campaign? The genius behind several South African successes in New Media thinking, shows how to do it.
12h10 TBA (A top director).