Category Archives: Featured Posts

Creative Circle Quarterly Digital Awards Results

“This quarter the gems were few and far between, but one thing that was very clear to the entire judging panel is that it is probably time to standardize our entry criteria and formats. A note to those who didn’t win, it is imperative to clearly articulate your work, the problem and your solution with Read more…

The DMMA joins global digital body and rebrands as IAB South Africa.

The DMMA (Digital Media & Marketing Association) joins the Interactive Advertising Bureau (IAB), which is dedicated to growing the global digital industry. From today, the DMMA will be known as the IAB South Africa. “IABs around the world help build markets; bring likeminded members together and ensure that standards and guidelines are set for global Read more…

Call for participation in SA Digital Media Benchmarking Study – DIGIDEX SA

The launch of the DigiDex SA study was announced by the DMMA, MMA and Digital Warrior today. On the 1st of February 2014 the data collection of DigiDex SA will commence, and the industry bodies call upon clients and agencies alike to participate. The objective of the study is to establish and create South African Read more…

DMMA includes mobile & media planners in the conversation

Two non-executive board members have joined the Digital Media and Marketing Association (DMMA), representing key players in the market – media planners and mobile – with the purpose of strengthening ties with these important stakeholders. Jarred Cinman, Chair of the DMMA, explains: “Our aim is to support media planners in directing adspend towards digital, and Read more…

The Creative Circle DMMA Quarterly Digital winners announced

The Creative Circle Digital quarterly winners are: Digital 1. Mondelez/Halls “Breath Deep. Make Your Move” – Ogilvy & Mather CT 2. Appletiser/Slender Can “A New Spin on Things” – TBWA/Tequila Jhb 3. Samsung/Mobile App. “Galaxy Experience” – Gloo   Comments from Digital Chair – Nicholas Wittenberg, Ogilvy (CT): I felt there were some pretty strong Read more…

Digital Media Planning made simple with Telmar

The Digital Media and Marketing Association (DMMA) has announced that more comprehensive digital audience data, as provided by its official measurement provider Effective Measure (EM), is now integrated into the media planning tool, Telmar. For for the first time, media planners in South Africa will be able to create a comprehensive print, broadcast and digital Read more…

Statement from the Digital Media & Marketing Association on the disqualification of all MetropolitanRepublic Loeries awards

The DMMA, which participates as a member of the Loeries Committee, commends the Loeries Board on its clear and courageous decision to disqualify MetropolitanRepublic’s 2013 awards after irregularities were found with their MTN ‘Project Uganda’ entry. Whilst no specifics were cited in the official Loeries’ release, it is fair to assume that the board would Read more…

DMMA Publisher Conference raises debate

The Digital Media & Marketing Association (DMMA) held its first ever Annual Publisher Conference last week in Cape Town and Johannesburg. Sponsored by WoodWing and APS, the conference tackled some of the thornier issues in online publishing such as frustration with measurement standards, a lack of transparency and accurate spend data at the media buying Read more…

DMMA includes brands in the digital mix

In addition to publishers, agencies and educational institutions, brands to have official representation in the digital space. (See brand info here) The Digital Media and Marketing Association (DMMA) is adding a brand portfolio to its current member base, which up until now has consisted predominantly of agency and publisher members. Anchor members of this new Read more…