365 Digital offers a complete Online Publisher and Advertiser Solution: Ad sales, Ad serving (for both publishers and agencies), Mobile Ad Serving, Video Ad Serving, Email Marketing, Trafficking and Campaign Management.
365 Digital started providing trafficking solutions as a support service to the online ad sales on its own websites in 2002. At this stage online ad serving and trafficking solutions were not part of the online media requirements in South Africa, however the market was growing in Europe.
As a result, 365 Digital started handling the outsourced trafficking from major online publishers in the United Kingdom. Word then spread and the cost-effective local solution for international publishers began to grow.
Trafficking and campaign management at 365 Digital started to show real potential and as the agencies started putting pressure on local publishers for accurate and results driven online ad campaigns, 365 Digital entered the local market.
Whilst 365 Digital had become trafficking experts, online ad serving technology in South Africa was very limited.
ADTECH was becoming a popular ad serving technology in Europe and so in early 2006 365 Digital pitched for the South African licence and became the exclusive on-sellers of this competitive technology.
Later in 2006 365 Digital was acquired by Primedia Online. Primedia is a leading South African media group whose vision is to become a world class media company. By adding 365 Digital to their stable they highlighted their commitment to strengthen their market share both locally and globally.
Coupled with trafficking and advertising sales experience, this put 365 Digital into a leading position in the South African market.