Soccer-Laduma is the biggest active football community in South Africa across its print, web, mobile and social media properties. Soccer-Laduma provides breaking news, interviews and analysis on local and international football complemented by user-generated content constantly feeding off each other to create a 24-hour hub of interaction. We pride ourselves in servicing our loyal readers who have made us market leaders in many respects. As we continue to grow across all media platforms, it’s vital that we remain relevant to a market whose economic power and social influence gains momentum. 75% of Soccer-Laduma readers belong in the 4-7 LSM group.


Having first hit the streets in 1997, Soccer-Laduma’s print edition remains the highest selling sports publication in the country with circulation figures reaching 360 668 (ABC 3rd quarter 2012); becoming South Africa’s 2nd highest selling newspaper overall with a readership of 2 846 000 (AMPS 2012A). Furthermore, it is now available weekly in digital format via MySubs for the same price.


Soccer-Laduma’s web and mobile figures continue to rise. Effective Measure stats from October 2012 read 159 925 unique browsers and 2,6 million page impressions for web and 512 620 unique browsers and 17,4 million page impressions for mobile. Soccer-Laduma mobile remains the 2nd largest mobile site and the leading soccer specialist site in South Africa.  On the social media front, we’ve reached 54 000 combined Twitter followers as well as 85 500 Facebook fans growing daily.