Hometester Club (Buchanan Group)
Hometester Club is an online platform that creates ‘conversations’ around grocery products by sending out free new products every month to it’s members to test and comment on.
www.hometesterclub.com is a live social forum, a space where members upload and share their own ratings and reviews of new grocery products, as well as learn from each other’s experiences. Hometester Club members are a self motivated community of consumers who are powerful purchasing decision influencers that generate uncensored and unbiased reviews and testimonials about new grocery products.
Hometester Club harnesses the power of advocates as they share and spread positive word-of-mouth about their experiences with new products.