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smart pub

Smart Publishing is an independent publisher of consumer magazines, custom publications, websites and video productions. We also offer bespoke language, design and marketing services.

Our consumer magazines are ProAgri magazine (published since 1994), TechSmart magazine (published since 2003) and TechSmart Business magazine (published since 2013). These magazines are supported by consumer websites in the form of ProAgri.co.za and TechSmart.co.za.

ProAgri.co.za comprises technical agricultural articles on farming practices and farming inputs, community specific interest topics and an agricultural calendar listing events of interest to the farming community. The site’s niche audience consists of active commercial farmers. Majority (80%) of these farmers are male, Afrikaans speaking and older than 35 years of age. The website is published in Afrikaans and has a 71% local user base with majority of users based in Gauteng Province (66%), followed by the Western Cape (18%).

TechSmart.co.za delivers daily tech news, reviews and features that are locally relevant. The site’s niche audience consists of tech-savvy prosumers and business decision makers. 85% of the website users are male and the average age of the user is 32 years. The website has a 98% local user base with majority of users based in Gauteng Province (71%).