IAB South Africa News

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IAB South Africa seeks to appoint a Fulltime Country Manager

IAB South Africa News

The IAB South Africa (formerly Digital Media and Marketing Association) is seeking an experienced and qualified candidate to join us as IAB Country Manager in South Africa. The Country Manager’s key role will be to plan and manage the organisation’s operations; member and industry relations as well as to identify new areas of opportunity and Read more…

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The DMMA joins global digital body and rebrands as IAB South Africa.

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The DMMA (Digital Media & Marketing Association) joins the Interactive Advertising Bureau (IAB), which is dedicated to growing the global digital industry. From today, the DMMA will be known as the IAB South Africa. “IABs around the world help build markets; bring likeminded members together and ensure that standards and guidelines are set for global Read more…

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Mxit joins the DMMA

IAB South Africa News

Mxit, the mobile social network with a user base of approximately 6.5 million monthly active users in South Africa, has joined the Digital Media and Marketing Association (DMMA). The move not only allows the mobile giant to have the weight of the official industry body behind it – it will also enable the DMMA to Read more…

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iLead Online: Google Remarketing Ad Campaign – A New Method of Reaching Visitors to Your Site

IAB South Africa News

Google now offers AdWords advertisers the opportunity to reach an even more targeted market through a new feature called remarketing.  What’s Remarketing? As the name suggests, it’s a feature that allows you to market to people who’ve already visited your site, so you are marketing to them for a second time around – just in Read more…

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DMMA includes mobile & media planners in the conversation

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Two non-executive board members have joined the Digital Media and Marketing Association (DMMA), representing key players in the market – media planners and mobile – with the purpose of strengthening ties with these important stakeholders. Jarred Cinman, Chair of the DMMA, explains: “Our aim is to support media planners in directing adspend towards digital, and Read more…

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Digital Media Planning made simple with Telmar

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The Digital Media and Marketing Association (DMMA) has announced that more comprehensive digital audience data, as provided by its official measurement provider Effective Measure (EM), is now integrated into the media planning tool, Telmar. For for the first time, media planners in South Africa will be able to create a comprehensive print, broadcast and digital Read more…

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DMMA Publisher Conference raises debate

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The Digital Media & Marketing Association (DMMA) held its first ever Annual Publisher Conference last week in Cape Town and Johannesburg. Sponsored by WoodWing and APS, the conference tackled some of the thornier issues in online publishing such as frustration with measurement standards, a lack of transparency and accurate spend data at the media buying Read more…

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Presentations from the DMMA 1st Annual Publisher Conference in association with WoodWing & APS

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The DMMA in association with WoodWing and APS hosted its 1st Annual Publisher Conference in Cape Town and Johannesburg on the 8th and 9th of October respectively. Dynamic speakers covered a host of topics relevant to digital publishers, click on presentation links below to download: Tim Spira – DMMA Head of Publishers: Insights from MIXX Read more…

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DMMA issues Measurement Vendor RFP

IAB South Africa News

The DMMA  and its members need to plan for a smooth and  successful tender for the next measurement vendor as the Effective Measure contract ends in April 2014. The RFP provides vendors interested in supplying web and mobile audience measurement services to the DMMA a guide for first round presentations to the DMMA Board  and Read more…

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DMMA includes brands in the digital mix

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In addition to publishers, agencies and educational institutions, brands to have official representation in the digital space. (See brand info here) The Digital Media and Marketing Association (DMMA) is adding a brand portfolio to its current member base, which up until now has consisted predominantly of agency and publisher members. Anchor members of this new Read more…