IAB South Africa News


DMMA announces 2013 Steering Committee

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  February 2013: The Digital Media and Marketing Association (DMMA), a non profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced its new portfolio heads which would make up this year’s Steering Committee. The body has moved away from its previous structure, replacing its Executive Committee with a Read more…


DMMA survey reveals state of SA’s online nation

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The Digital Media and Marketing Association (DMMA) has released the findings from a survey conducted on South Africa’s internet-using population at the recent DMMA and Effective Measure Roadshows held in Cape Town on 30 January, Johannesburg on 31 January and Durban on 1 February. The DMMA commissioned Columinate online marketing research agency to conduct a Read more…

DMMA 2012 done

DMMA Reports on Digital Industry Highlights in 2012

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At the beginning of 2012, the Digital Media and Marketing Association (DMMA) announced its plans to accelerate the growth of the digital industry within a South African context. The DMMA has made significant headway this year towards achieving this objective by implementing a number of key initiatives that have positively contributed towards the growth and Read more…

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Digital brilliance rewarded at this year’s Bookmarks Awards

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South Africa’s most prestigious digital awards event of the year, The Bookmarks Awards (powered by FNB) honoured digital champions at a dazzling evening at ArtScape on Thursday 1 November. Not only did the event highlight and reward individual capabilities, it applauded the effort of all in driving the growth of the digital industry in SA. Read more…

DMMA Knowledge Network

DMMA job shadowing programme during October holidays

IAB South Africa News

During the recent October holidays, twelve scholars from the Masiphumelele township near Fishoek in Cape Town embarked on a job shadowing pilot programme at Cape based DMMA members including 24.com, AEGIS, Apurimac Media, Machine, Ramsay Media and Realmdigital. Mrs Anacletta Sam, principal of the Masiphumelele High School:  “I would like to thank you and the companies for Read more…


DMMA members take audience through digital process at Tech4Africa

IAB South Africa News

On the 31st of October the DMMA participated in a first ever at Tech4Africa. A group of DMMA Members from:  AEGIS, Apurimac Media, Aqua Online, Clickmaven, Daily Maverick, Forge Media, Gloo, Hero, iLead, ITWeb, Junkmail, Mail&Guardian, MWEB, NATIVE, Primedia, Realmdigital, Worldwidecreative, guided by MC Justin Spratt walked the audience through the digital “value chain”, including Digital strategy, creative, Read more…

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DMMA to help every matric pass exams

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Free Matric revision on MXit ‘CellSchool’ for Class of 2012 on mobile phones from the DMMA Amid all the recent negative news about education, there’s finally a ray of hope: a free revision series on MXit designed especially to help this year’s Matrics ace their exams. ‘CellSchool’, developed by the EISH-Team in partnership with the Read more…


DMMA appoints Columinate to conduct research into SA digital market

IAB South Africa News

Online research specialists, Columinate, have been awarded the contract to conduct research into the South African digital market on behalf of the DMMA. The project, dubbed ‘The State of South Africa’s Digital Nation: 2012’ (surveys at end of this article) will aim to provide robust and rich findings into consumers’ online habits to assist marketers Read more…

yacht sea

DMMA celebrate digital in style during Loerie weekend!

IAB South Africa News

As part of the DMMA’s presence at the Loerie Awards this year, we invited some of our key agency members to join us aboard the Tigger Royale Yacht for cocktails and canapés on the 22nd of September. Despite the choppy waters, a great time was had by all as is evident on the pics below. THANKS TO Read more…