365 Digital has announced a partnership with Independent Online (www.iol.co.za) to represent their digital properties, in the market place from January 1st 2012.
In December 2011 IOL appointed 365 Digital as their exclusive digital sales house, to represent all their digital properties, including the portal www.iol.co.za, all IOL’s mobile properties, as well as the newspaper website portfolio (Cape Argus, Cape Times, Daily News, The Mercury, Pretoria News, The Post, Tios, Isolezwe, Sunday Independent, Sunday Tribune, The Star)from January 2012 onwards.
As IOL’s full digital portfolio will be outsourced to 365 Digital, the IOL sales and traffic staff were also transferred and officially joined the 365 Digital team in December 2011.
Independent Online, a part of Independent News & Media (INM), is a premium South African online news brand. Their stable of sites provides specialist entertainment, motoring, business and personal finance options, along with a host of lifestyle offerings. In November 2011, IOL generated 16,681,033 page impressions, and a total of 1,098,578 Unique Users accessed the site.
Quentin Wray, IOL’s General Manager, added that while the deal represented a major shift in strategy for IOL it was an exciting move that would free him and his team up to focus far more on the editorial side of the equation. “New technologies and changing reader habits demand that we constantly evaluate the way we serve our audiences – having a heavyweight sales and campaign management team like 365Digital behind us will allow us to do just that.”
365 Digital offers a complete online agency, advertiser and publisher solution for all online advertising and campaign management requirements, covering ad serving, ad sales, email marketing, trafficking and campaign management.
365 Digital CEO Tanja Lategan said, ‘IOL is one of South Africa’s most significant online brands, and to be looking after all of IOL’s digital properties going forward highlights 365 Digital’s strong position in the market. We are thrilled to be working with such incredible brands and delighted by the opportunity to offer IOL our full service ad operations solution to further optimise the commercial potential of their digital assets”
365 Digital’s sales team, Dash of Lime (www.dashoflime.co.za), will aggressively start their IOL representation in January 2012. Existing offerings will continue, however the New Year has seen the introduction of a host of new ad formats, ad delivery mechanisms and additional inventory.
Dash of Lime’s Sales Director, Alistair Albers had this to say “With the incorporation of IOL’s commercial staff into our team our scale is mimicked by the additional resources we now have available to us implying that, not only are we the largest reservoir of premium display inventory in the country, we are also best placed to commercialize it.”