Readership

Effective Measure Data for September 2011

SA Unique Browsers 12,343,234   SA Page Views 493,345,925  
Mobile Unique Browsers 1,990,426   Mobile Page Views 39,784,664

The above figures are for traffic across DMMA member sites for September 2011.


 Demographic Data for September – sample size of over 111 000 respondents

Gender Male 57% Female 43%
Age 25-30 17% 35-40 16%
Monthly household income R30-R39 999 11% R40-R49 999 11%
Highest Level of Education Matric 25% University Degree 32%
Internet Connection ADSL 53% Mobile network 36%
Use Internet for … Email 89% Banking 71%