Readership

Effective Measure data for December

SA Unique Browsers 21,294,687 Down SA Page Views 532,094,689 Down
SA Unique Browsers from mobile devices 12,168,313 Up Mobile Page Views 249,958,201 Up

The above figures are for traffic across DMMA member sites for December 2013.

Demographic Data for December – sample size of 102,808 respondents

Gender Male 49% Female 51%
Age 25-29 16% 35-39 11%
Monthly household income R30-R39 999 8% R40-R49 999 6%
Highest Level of Education Secondary 26% University Under(graduate) 27%
Internet Connection ADSL 43% Mobile network 35%
Use Internet for … Email 88% Banking 62%