Readership

Effective Measure data for June

SA Unique Browsers 19,995,454 SA Page Views 564,537,597
SA Unique Browsers from mobile devices 9,601,031 Mobile Page Views 225,245,972
SA Unique Browsers to mobile sites 6,143,036 Page Views 156,774,336

The above figures are for traffic across DMMA member sites for June 2013.

Demographic Data for June – sample size of 120 828 respondents

Gender Male 52% Female 48%
Age 25-30 11% 35-40 13%
Monthly household income R30-R39 999 10% R40-R49 999 8%
Highest Level of Education Secondary 24% University Under(graduate) 29%
Internet Connection ADSL 49% Mobile network 36%
Use Internet for … Email 90% Banking 69%