Readership

Effective Measure data for November

SA Unique Browsers 22,924,123 Down SA Page Views 625,531,097 Down
SA Unique Browsers from mobile devices 11,673,174 Up Mobile Page Views 246,108,151 Down

The above figures are for traffic across DMMA member sites for November 2013.

Demographic Data for November – sample size of 112,875 respondents

Gender Male 49% Female 51%
Age 25-29 15% 35-39 11%
Monthly household income R30-R39 999 7% R40-R49 999 6%
Highest Level of Education Secondary 26% University Under(graduate) 28%
Internet Connection ADSL 42% Mobile network 34%
Use Internet for … Email 88% Banking 61%