Readership

Effective Measure Data for October

SA Unique Browsers 23,957,365 Up SA Page Views 663,498,919 Up
SA Unique Browsers from mobile devices 11,736,510 Up Mobile Page Views 250,591,149 Up

The above figures are for traffic across DMMA member sites for October 2013.

Demographic Data for October  - sample size of 116,493 respondents

Gender Male 51% Female 49%
Age 25-29 11% 35-39 13%
Monthly household income R30-R39 999 9% R40-R49 999 8%
Highest Level of Education Secondary 23% University Under(graduate) 28%
Internet Connection ADSL 47% Mobile network 35%
Use Internet for … Email 90% Banking 69%