Readership

Effective Measure Data for September

SA Unique Browsers 22,487,711 Down SA Page Views 597,185,713 Down
SA Unique Browsers from mobile devices 11,429,462 Down Mobile Page Views 239,936,842 Down

The above figures are for traffic across DMMA member sites for September 2013.

Demographic Data September – sample size of 115 773 respondents

Gender Male 51% Female 49%
Age 25-29 11% 35-39 13%
Monthly household income R30-R39 999 9% R40-R49 999 8%
Highest Level of Education Secondary 24% University Under(graduate) 29%
Internet Connection ADSL 47% Mobile network 35%
Use Internet for … Email 90% Banking 69%