Readership

Effective Measure reports for April 2013

SA Unique Browsers 19,373,725 SA Page Views 564,660,085
SA Unique Browsers from mobile devices  7,956,997 Mobile Page Views 189,454,920
SA Unique Browsers to mobile sites  4,634,332  Page Views  128,037,556

The above figures are for traffic across DMMA member sites for April 2013.

Demographic Data for April – sample size of 123 716 respondents

Gender Male 52% Female 48%
Age 25-30 13% 35-40 15%
Monthly household income R30-R39 999 10% R40-R49 999 8%
Highest Level of Education Secondary 25% University Under(graduate) 30%
Internet Connection ADSL 50% Mobile network 37%
Use Internet for … Email 90% Banking 70%