Readership

Effective Measure Reports for March 2013

SA Unique Browsers 20,292,999 SA Page Views 568,504,726
Mobile Unique Browsers 9,271,967 Mobile Page Views 202,789,374

The above figures are for traffic across DMMA member sites for March 2013.

Demographic Data for March – sample size of 120 038 respondents

Gender Male 52% Female 48%
Age 25-30 13% 35-40 15%
Monthly household income R30-R39 999 10% R40-R49 999 9%
Highest Level of Education Secondary 25% University Under(graduate) 30%
Internet Connection ADSL 50% Mobile network 38%
Use Internet for … Email 90% Banking 70%