About Us

The IAB South Africa (formerly known as DMMA) is not a regulatory body, but a member-driven voluntary association seeking to grow the digital industry.

The IAB South Africa, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa.  The IAB South Africa councils are:

IAB SA Council 2


The IAB South Africa currently represents over 200 members including online publishers, brands, educational institutions, creative, media and digital agencies.  ur aim is to provide our members with a platform via which they can engage, interact and address digital issues of common interest, thereby stimulating learning and commerce within the South African digital space.

The IAB South Africa  represents the South African digital industry to all sectors including the marketing community, the media, the South African government and the public. We also act as the body through which international players can enter the South African digital market.